📋 Plain-Language Summary
We collect basic analytics data, cookies, and any info you voluntarily submit (e.g. contact forms). We do not sell your personal information.
We use it to improve our content, serve relevant ads via Google AdSense, and earn affiliate commissions via Amazon Associates.
We share limited data with Google (Analytics + AdSense), Amazon, and our hosting provider only. No data brokers. No selling.
Your rights include access, deletion, opt-out of ads, and more — whether you’re in California (CCPA) or the EU (GDPR).
Contents — Jump to Any Section
Who We Are
Website Owner
MotorRiderz
Website
Home
Business Address
[Your Street or P.O. Box]
[City, State, ZIP], United States
Privacy Contact
[email protected]MotorRiderz (“we”, “us”, “our”) operates motorriderz.com, a Powerstroke diesel engine resource website publishing guides, troubleshooting articles, product reviews, and maintenance content primarily for the United States market. This Privacy Policy applies to all information collected when you visit any page of this website.
Information We Collect
We collect two categories of information: information you provide voluntarily and information collected automatically when you use our site.
Information You Provide
- Contact form submissions — name and email address
- Comment submissions — name, email, and comment text
- Email newsletter sign-up — email address and name
- Survey or feedback responses — any data you voluntarily submit
Automatically Collected
- IP address (anonymised where applicable)
- Browser type, version, and language
- Operating system and device type
- Pages visited, time on page, bounce rate
- Referring URL (where you came from)
- Search terms used to find our site
- Cookies and tracking pixels (detailed in §05)
- Approximate geographic location (country / region)
We do not collect sensitive personal data such as Social Security numbers, financial account numbers, health information, or precise GPS location. We do not sell your personal information to any third party.
How We Use Your Information
We use the information we collect for the following purposes, each with a stated legal basis where GDPR applies:
| Purpose | Description | Legal Basis (GDPR) |
|---|---|---|
| Site Operation | Delivering and maintaining the website, ensuring security, diagnosing technical issues | Legitimate Interest |
| Analytics | Understanding which content is most useful, improving site structure and usability via Google Analytics | Legitimate Interest / Consent |
| Advertising | Serving relevant display advertisements through Google AdSense to fund free content | Consent |
| Affiliate Commissions | Tracking clicks on Amazon affiliate links to earn referral commissions via Amazon Associates | Legitimate Interest |
| Communication | Responding to contact form inquiries and email newsletter communications | Consent / Contract |
| Legal Compliance | Meeting legal obligations, responding to lawful requests, enforcing our Terms & Conditions | Legal Obligation |
| Content Improvement | Aggregating anonymous usage patterns to identify the most-needed Powerstroke guides and articles | Legitimate Interest |
Google AdSense & Google Analytics
Display Advertising
We use Google AdSense, operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043), to display advertisements on this website. AdSense uses cookies, DoubleClick cookies, and web beacons to serve ads based on your prior visits to this site and other sites on the internet.
Google may use your browsing data to show you personalised advertisements. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet.
Site Analytics
We use Google Analytics 4 (GA4) to understand how visitors interact with our site. GA4 collects anonymised data including pages visited, session duration, device type, geographic region, and traffic sources. This data is aggregated and does not personally identify you.
We have enabled IP anonymisation in Google Analytics so your full IP address is never stored. We do not enable Google Signals or advertising reporting features.
Data Transfer: Google LLC is headquartered in the United States. Data processed by Google Analytics and AdSense may be transferred to and stored on servers in the US and other countries. Where required by the GDPR, such transfers are governed by Google’s Standard Contractual Clauses. For more information see Google’s Ads Data Processing Terms.
Amazon Associates Tracking
MotorRiderz is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.
When you click an Amazon affiliate link on this site, Amazon may place a cookie on your browser. This cookie tracks whether you complete a qualifying purchase within 24 hours of clicking the link (or within 90 days if you add an item to your cart). The price you pay is never affected by clicking our affiliate link.
📊 Data Amazon Collects
Amazon independently collects purchase data, browsing behaviour on Amazon.com, and device identifiers. This data is governed by Amazon’s Privacy Notice, not this policy.
💰 What We Receive
We receive only an aggregate commission report. We do not receive your name, address, payment details, or any personally identifiable Amazon purchase information.
🔒 Your Control
You can manage your Amazon privacy preferences in your Amazon account under Browsing History and Ad Preferences, or review Amazon’s Privacy Notice.
Third-Party Links
Our website contains links to external sites including manufacturer pages, diesel forums, YouTube channels, retailer product listings, and automotive news sources. These external sites are not operated by MotorRiderz and are governed by their own privacy policies.
We have no control over, and accept no responsibility for, the privacy practices or content of third-party websites. We encourage you to review the privacy policy of every external site you visit before submitting personal information.
Children’s Privacy — COPPA Compliance
This Website Is Not Directed at Children Under 13
MotorRiderz is an automotive content website intended for adult vehicle owners and enthusiasts. In accordance with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506, we do not knowingly collect, use, or disclose personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete such information from our records immediately.
If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at [email protected] and we will take prompt action to delete the information from our systems.
Your Privacy Rights
Depending on your location, you have the following rights with respect to your personal data. To exercise any of these rights, contact us using the details in §15.
Response Time: We will respond to verifiable privacy rights requests within 30 days of receipt (extendable by a further 60 days with notice for complex requests, as permitted by law). To submit a request, email [email protected] with “Privacy Rights Request” in the subject line.
California Privacy Rights — CCPA / CPRA
This section applies to residents of California under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), Cal. Civ. Code §§ 1798.100 – 1798.199.100.
Categories of Personal Information Collected (Past 12 Months)
| CCPA Category | Collected | Examples | Sold or Shared |
|---|---|---|---|
| Identifiers | Yes | IP address, email (if submitted), cookie IDs | No |
| Internet / Network Activity | Yes | Pages visited, browser type, referring URLs | No |
| Geolocation Data | Yes | Country / state (approximate via IP — not precise) | No |
| Commercial Information | No | Not applicable | No |
| Sensitive Personal Information | No | We do not collect SSNs, financials, health data, etc. | No |
California Residents: How to Exercise Your Rights
- Know / Access — request details of the personal information we have collected about you
- Delete — request deletion of personal information we hold (subject to legal exceptions)
- Correct — request correction of inaccurate personal information
- Opt-Out of Sale/Sharing — we do not sell or share personal information, but you may submit a request for confirmation
- Limit Use of Sensitive PI — not applicable (we do not collect sensitive PI)
- Non-Discrimination — you will not receive different service for exercising your CCPA rights
Submit CCPA requests by email to [email protected] with subject line “California Privacy Request.” We may need to verify your identity before processing your request. Authorised agents may submit requests with documented proof of authorisation.
GDPR — EU / EEA Visitor Rights
If you are located in the European Union, European Economic Area, or United Kingdom, the General Data Protection Regulation (GDPR) — Regulation (EU) 2016/679 and/or UK GDPR may apply to our processing of your personal data. This section provides the additional disclosures required under those frameworks.
🏢 Data Controller
MotorRiderz is the data controller for personal data processed through this website. Contact: [email protected]
⚖️ Legal Bases
We process data under: (a) Consent — advertising/analytics cookies; (b) Legitimate Interest — site security, analytics; (c) Legal Obligation — legal compliance. See §03 for the full mapping.
🌍 International Transfers
Some data is transferred to the US (Google, Amazon). These transfers are protected via Standard Contractual Clauses (SCCs) as required under GDPR Chapter V.
🏛️ Right to Lodge a Complaint
EU/EEA residents may lodge a complaint with their local data protection authority (DPA). Find your DPA at edpb.europa.eu. UK residents may contact the ICO at ico.org.uk.
✅ Withdrawal of Consent
Where processing is based on consent (e.g. analytics/advertising cookies), you may withdraw your consent at any time via our cookie banner or by emailing us. Withdrawal does not affect the lawfulness of prior processing.
🤖 Automated Decision-Making
We do not make automated decisions (including profiling) that produce legal or similarly significant effects about you. Ad personalisation is managed entirely by Google’s systems, not by MotorRiderz.
Data Security & Retention
🔐 Security Measures
- HTTPS / TLS encryption in transit
- WordPress security hardening (login protection, file permissions)
- Regular security plugin monitoring
- Cloudflare DDoS protection (if applicable)
- Regular WordPress core and plugin updates
- Limited admin access on a need-to-know basis
No system is 100% secure. We cannot guarantee absolute security of data transmitted over the internet.
📅 Data Retention Periods
| Contact form data | Until request resolved; max 2 years |
| Comment data | Until deleted by user or admin |
| Analytics data (GA4) | 14 months (Google default) |
| Email newsletter | Until unsubscribe or deletion request |
| Server access logs | 30–90 days (host-dependent) |
| Advertising cookies | 13 months (Google) |
Data Breach Notification: In the event of a personal data breach that is likely to result in high risk to individuals, we will notify affected users without undue delay as required by applicable law (GDPR Art. 34; various US state breach notification laws).
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes take effect immediately upon posting. We will indicate the date of the most recent revision at the top of this page.
📅 How We Notify You
The “Last Updated” date at the top of this page is revised with every material change. For significant changes, we may post a notice on our homepage or notify newsletter subscribers by email.
✅ Continued Use = Acceptance
Your continued use of this website after changes are posted constitutes your acceptance of the revised Privacy Policy. If you do not agree with the revised policy, please discontinue use of the site.
Contact Us — Privacy Questions & Rights Requests
For any questions about this Privacy Policy, to exercise any of your privacy rights, or to report a privacy concern, please contact us using any of the methods below. Please include “Privacy Request” in the subject line of your email.
Privacy Email
[email protected]Response within 30 days. For CCPA/GDPR requests include your full name and the right you wish to exercise.
Postal Address
MotorRiderz — Privacy Officer
[Street Address or P.O. Box]
[City, State, ZIP]
United States
Effective Date
April 22, 2026
Last Updated
April 22, 2026
Applies To
motorriderz.com
Governing Law
United States · [State] Law